Your brand image (or identity) is our first consideration when we do any design work (such as web development) for our clients. This is as important for existing businesses as it is for new. A poor decision at this stage can often cause your customers to look elsewhere. This is why we spend time learning about our clients, what they represent and who their target market is. By doing so, we can either create or compliment an existing brand.

Whether you are in an established market or have a new, fresh and exciting idea, you can be sure that our solutions are all about you!

We work with you to create successful, customer-focussed, marketing strategies. These build on the values of your organisation and your USP's (Unique Selling Points) to strengthen your customer base. Our marketing services are not just limited to the internet. If you are looking for an advertising campaign or a better marketing strategy then contact us today.

SEO is the process of improving the volume and quality of traffic to a web site from search engines, via search results for targeted keywords. A common misconception is that paid-for advertising (sponsored links) will improve search engine ranking. Whilst it may generate more traffic (for the generation of your subscription) a combination of good web design and understanding of your market is perhaps the most effective method of SEO.

We employ the following methods in our web solutions to increase your site's relevance in search engines:

• Intelligent placement of keywords (NOT keyword stuffing)

  Our keyword analysis allows us to use a number of techniques to target the words that your customers would actually search on to find your pages.

• URL Rewriting for Dynamic URL's

  Although most Search Engine Bots now include support for dynamic (data driven) web sites, the URLs themselves often do little to help your search engine ranking. Using the URL Rewriting engine built into our dynamic sites we can convert an address such as:
  
  
  
  to:
  
  

• Automatically generated Site Maps for dynamic sites

  Our Site Maps conform to the Site Maps protocol. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

  You can view this in action by navigating to http://www.retroviz.com/GoogleSiteMap.aspx.

• META Plugging for Content Management Systems

  Most content management systems will use the same physical page to display content stored in a database. This will often lead to the same META information being displayed for each page. Our web solutions support META plugging so even dynamically generated pages contain META information relevant to them.

• Valid and Accessible Code

  Our W3C validated sites ensure that not only are our sites accessible to people with disabilities, but they are also truly optimised for search engine crawlers.

• Training our clients

  Whilst we can maintain content for any of our clients, solutions such as our CMS are designed to allow you to add content easily. We can train you to write pages that clearly and accurately describe your content.

Take advantage of our hosting solutions and begin analyzing the traffic visiting your site using SmarterStats.

SmarterStats is an advanced statistics package which will give you detailed information on your visitors and their browsing habits. Find out what files are using the most bandwidth, or where in the world your visitors come from. For a demo please visit the developer's website at www.smartertools.com.

• Track your website's growth and forecast internet trends
• Advanced data mining and reporting
• Easy to use
• Geographic mapping

Our web solutions can easily be integrated with Google Analytics. This FREE service makes it even easier to learn about where your visitors come from and how they interact with your site. For more information visit the Google Analytics web site here.